This entry level three hour introductory program course is designed for those who are new to marketing or have a need to understand how they can better contribute to the success of a marketing initiative.
If you are looking to launch a marketing career or advance your marketing skills, the separate Essentials of Integrated Marketing course will provide a solid foundation for understanding the fundamentals of marketing and give you the tools you need to participate in UNM Anderson’s full Integrated Marketing program.
$229 (alone)/ $189 (if taken with Integrated Marketing)
UNM Staff - Tuition Remission Accepted
Click here for more information about early and group registration discounts.
Graduate School of Management, Room GSM 318
1924 Las Lomas Road NE
East end of the Anderson Graduate School of Management Building (Building #87)
Yale Parking Structure
Parking is included in the cost of your program and is readily available at the Yale Parking Structure. You can access the Yale Parking Structure from Yale Blvd. From Lomas Blvd., turn south onto Yale Blvd. Parking Structure is on the east side of Yale Blvd., one block from Lomas Blvd.
To receive the Anderson School's Certificate of Completion, participants must attend 7 of the 8 sessions.
Click on an instructor's name to learn more about that person.
Ms. Kerry Perry, MBA, is the founder and President of KP Sports and Entertainment, LLC. KP Sports partners with NCAA Division 1 College athletic programs throughout the country in marketing and selling corporate sponsorship, ticket sales and other revenue generating areas. Over the past 6 years, Kerry has led KP Sports to becoming one of the fastest growing companies in the collegiate sports marketing industry.
Prior to KP Sports, Kerry enjoyed a very successful 14 year career with Pitney Bowes, Inc. In her several leadership roles, Kerry was recognized as one of the most consistent and successful leaders in the company. She achieved numerous national awards and distinctions and set many revenue and sales records in the positions held throughout her career.
Kerry earned a MBA with an emphasis in International Management and Marketing and BA with honors from the University of New Mexico. Kerry is an Adjunct Professor at Anderson Schools of Management at the University of New Mexico. Kerry has served as a member and held leadership roles in Women and Executive Leadership Associations, the American Marketing Association and various chambers throughout the country.